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Back in 2009, Hawaii's Finest was born on the small island of Moloka'i. What started as a humble t-shirt company quickly grew into a lifestyle & apparel brand. Throughout the years, HIFI has supported our local community through music and philanthropy, creating Hawaii's largest and longest-running concerts and events.

With stores in Ka Makana Alii, Ala Moana, and Moloka'i, HIFI is driven to expand globally. We are Hawaiian owned and operated, and we take pride in producing high-quality products at affordable prices for our local families. We thank each of you for the love and support over the last 13 years and look forward to seeing you at one of our stores or festivals soon.